Analysed · 12 beats
00:00:00:00Beat 01 / 12 — Sprinkler office1280×720 · 24 fps
AD-0249 · Problem and solution

monday.com — Firefighting is a job. Just not yours.

Problem and solution · Light UI · Live action · 30s

Length
30.4s
Beats
12· 3 hard cuts
Pace
23.7/min
Avg beat
2.5s

A live-action to product-UI ad. A stressed office worker sits under a ceiling sprinkler, a page-curl turn reveals monday.com's AI risk detection and dashboards, then a hard cut back to the same office where the sprinkler pops champagne over him.

AdLight UILive actionPush-insMusic-ledNo voiceoverHumorousPremiumSaaSProductivity
Cut map — 12 beats┊ Hard cuts 00:00:15:12, 00:00:20:22, 00:00:26:04 · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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monday.com · Watch the original ↗ · Measurements and analysis by Cutmap.