Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Cracking wall1280×720 · 24 fps
AD-0360 · Problem and solution

monday.com — Projects falling apart

Problem and solution · Light UI · Cursor-led · 37s

Length
37.1s
Beats
14· 2 hard cuts
Pace
22.6/min
Avg beat
2.6s

A 37-second ad that opens on a live-action office gag, with a stressed worker and a cracking glass wall, then goes into the monday.com product to plan a project. It returns to the office to pay off the joke with a relaxed worker and ends on the logo.

AdLight UICursor-ledPush-insHumorousLive actionNo voiceoverMusic-ledSaaSProductivity
Cut map — 14 beats┊ Hard cuts 00:00:27:10, 00:00:32:13 · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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monday.com · Watch the original ↗ · Measurements and analysis by Cutmap.