Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Nike sting1280×720 · 25 fps
AD-0106 · Problem and solution

Nike Football — Scary Good: Cole Palmer (Reputational Damage Specialists)

Problem and solution · Live action · Cinematic · 60s

Length
60.1s
Beats
22· 17 hard cuts
Pace
22.0/min
Avg beat
2.7s

A deadpan live-action spoof of a late-night legal-help ad. A lawyer offers aid to defenders 'skinned' by Cole Palmer, and the film runs through a waiting room, a counselling session and a witness-protection-style makeover before a phone-number end card and the 'Scary Good' title.

AdLive actionCinematicHumorousCaptionsCharactersMusic-ledPush-insSportEntertainment
Cut map — 22 beats┊ 17 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Nike Football · Watch the original ↗ · Measurements and analysis by Cutmap.