Analysed · 22 beats
00:00:00:001280×720 · 25 fps
AD-0105 · Problem and solutionThe Company Films
Nike — Sabalenka vs Everything
The Company Films @TheCompanyFilmsProblem and solution · Cinematic · Kinetic type · 41s
Length
40.5s
Beats
22· 23 hard cuts
Pace
32.6/min
Avg beat
1.8s
A deadpan 'test lab' ad that shows the wreckage first, with a speed counter over a slow tracking shot, then reveals the cause as a tennis serve. It ends on a lime type slam and the Swoosh.
AdCinematicKinetic typeBig typeFast cuttingBeat-synced editMatch cutsSlow and deliberateHumorousSportFashion and beauty
Cut map — 22 beats┊ 23 hard cuts
00s05s10s15s20s25s30s35s40s
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The Company Films in association with Wieden+Kennedy Amsterdam for Nike · Watch the original ↗ · Measurements and analysis by Cutmap.
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