Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Rim light1280×720 · 29.97 fps
AD-0438 · Feature tour

Nikon Z 8 — Making an Orange Look Epic

Feature tour · Cinematic · Product macro · 45s

Length
44.7s
Beats
19· 18 hard cuts
Pace
25.5/min
Avg beat
2.4s

A product-capability film in which one orange is shot as macro, slow-motion, splash and kitchen scenes, with a one-word verb title card for each step of pouring a glass of juice. It ends on a question that asks viewers to suggest the next subject.

AdCinematicProduct macroKinetic typeBig typeMusic-ledNo voiceoverFast cuttingPremiumConsumer electronicsCreative studio
Cut map — 19 beats┊ 18 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Nikon USA · Watch the original ↗ · Measurements and analysis by Cutmap.