Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Flip screen1280×720 · 23.98 fps
AD-0422 · Feature tour

Nikon Z50II — Intuitive Shooting

Feature tour · Cinematic · Captions · 54s

Length
53.9s
Beats
22· 26 hard cuts
Pace
24.5/min
Avg beat
2.5s

A 54-second lifestyle feature film that asks whether a camera has to be complicated, then answers with auto mode, a natural grip, a flip-out and vertical screen, and phone transfer, all shown on people shooting in kitchens, fields and markets. Short white captions carry the argument and it ends on the Z 50II and Nikon logos.

AdCinematicCaptionsNo voiceoverMusic-ledFast cuttingDevice mockupsPremiumPush-insConsumer electronicsCreative studio
Cut map — 22 beats┊ 26 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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Nikon USA · Watch the original ↗ · Measurements and analysis by Cutmap.