Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Shoot and dance1280×720 · 23.98 fps
AD-0439 · Feature tour

Nikon Z50II — Tack-Sharp Focus

Feature tour · Live action · Cinematic · 57s

Length
56.9s
Beats
30· 33 hard cuts
Pace
31.7/min
Avg beat
1.9s

A lifestyle ad with a typed question that becomes an answer, cutting between photographers at work and the camera's own viewfinder screen to show autofocus keeping people, pets, birds and action sharp. It closes on a collage of the shots, the Z50II mark and 'DISCOVER. PLAY.'

AdLive actionCinematicCaptionsNo voiceoverMusic-ledFast cuttingDevice mockupsPremiumConsumer electronicsCreative studio
Cut map — 30 beats┊ 33 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Nikon USA · Watch the original ↗ · Measurements and analysis by Cutmap.