Analysed · 27 beats
00:00:00:00Beat 01 / 27 — Empty frame1280×720 · 25 fps
LN-0591 · Problem and solution

Ramp — Budgets launch (RIP 2026_Budget_v8_FINAL.xlsx)

Problem and solution · Kinetic type · Big type · 56s

Length
55.9s
Beats
27· 5 hard cuts
Pace
29.0/min
Avg beat
2.1s

A kinetic type launch film that mocks spreadsheet budgeting and superstition (lucky charms) as ways to track spend, then cuts to a lime 'Introducing Ramp Budgets' card and three short product demos. It ends on a rainbow sky and the Ramp logo, with a lucky cat peeking in.

Launch filmKinetic typeBig typeMorph transitionsMusic-ledNo voiceoverHumorousPlayfulLight UIFintechSaaS
Cut map — 27 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Ramp · Watch the original ↗ · Measurements and analysis by Cutmap.