Analysed · 35 beats
00:00:00:00Beat 01 / 35 — Eyes1280×720 · 23.98 fps
BR-0131 · Customer story

Ray-Ban Meta — Every Step of the Way (Be My Eyes)

Customer story · Cinematic · Emotional · 116s

Length
115.7s
Beats
35· 46 hard cuts
Pace
18.1/min
Avg beat
3.3s

A live-action customer story that follows one blind woman, Conchita, from a quiet afternoon at home to a salsa night with friends. Ray-Ban Meta glasses and a volunteer video call help her at each step: putting on a record, reading the mail, choosing an outfit. The film is edited as a calm day-in-the-life with no talking to camera, and it ends on a Community Voices card and the Meta logo.

Brand filmCinematicEmotionalPhone UIProduct macroMusic-ledLive actionSlow and deliberateConsumer electronicsHardware
Cut map — 35 beats┊ 46 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Posted by Meta; part of a 'Community Voices' series, with Be My Eyes · Watch the original ↗ · Measurements and analysis by Cutmap.