Analysed · 37 beats

00:00:00:00Beat 01 / 37 — Forest1280×720 · 23.98 fps

LN-0905 · Feature tour

Rivian — Meet the New R1: Favorite Things

Name: Rivian — Meet the New R1: Favorite Things
Uploaded: 2026-10-09T04:24:36.04+00:00
Duration: PT101.2S
Description: A 101-second launch film that answers 'what's your favorite thing about the new R1?' by cutting between Rivian engineers on camera, close-ups of vehicle details, UI interactions and off-road driving. It never settles on one feature, which makes the point that there are too many to choose from, and ends on a dust-throwing drift and the wordmark.

Rivian @Rivian

Feature tour · Live action · Documentary · 101s

Length

101.2s

Beats

37· 68 hard cuts

Pace

21.9/min

Avg beat

2.7s

A 101-second launch film that answers 'what's your favorite thing about the new R1?' by cutting between Rivian engineers on camera, close-ups of vehicle details, UI interactions and off-road driving. It never settles on one feature, which makes the point that there are too many to choose from, and ends on a dust-throwing drift and the wordmark.

Launch filmLive actionDocumentaryCinematicFast cuttingProduct macroMusic-ledDialoguePremiumAutomotiveMobility

Cut map — 37 beats┊ 68 hard cuts · Click a beat to jump

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Rivian (official channel). Soundtrack by Amaro Freitas, 'Uiara (Encantado da Água)', per the video description · Watch the original ↗ · Measurements and analysis by Cutmap.

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