Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Studio wide1280×720 · 23.98 fps
AD-0325 · Problem and solution

Samsung Galaxy S26 Ultra — Circle to Search on the Runway

Problem and solution · Live action · Cinematic · 35s

Length
35.1s
Beats
22· 19 hard cuts
Pace
37.6/min
Avg beat
1.6s

A live-action tie-in ad set backstage at a fashion magazine shoot. An assistant uses Circle to Search to find a look from a photo faster than her boss expects, and the film ends on a Galaxy S26 Ultra beauty shot with the movie title card.

AdLive actionCinematicPhone UIDevice mockupsPremiumFast cuttingMusic-ledNo voiceoverConsumer electronicsEntertainment
Cut map — 22 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Samsung, in partnership with The Devil Wears Prada 2 · Watch the original ↗ · Measurements and analysis by Cutmap.