Analysed · 34 beats
00:00:00:00Beat 01 / 34 — Top plate macro1280×720 · 23.98 fps
LN-0861 · Feature tour

Sony α7 III — Introducing the Alpha 7 III

Feature tour · Light UI · Product macro · 172s

Length
172.4s
Beats
34· 29 hard cuts
Pace
11.8/min
Avg beat
5.1s

A 172-second feature-tour launch film that opens on a macro fly-around of the camera, then walks through each headline spec on a pale grey canvas, pairing a line-drawn camera diagram with a sample photo or video. It closes by repeating the opening macro shots and the product lockup.

Launch filmLight UIProduct macroMinimalPremiumDevice mockupsMusic-ledNo voiceoverSlow and deliberateConsumer electronicsHardware
Cut map — 34 beats┊ 29 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Sony | Camera Channel · Watch the original ↗ · Measurements and analysis by Cutmap.