Analysed · 25 beats
00:00:00:00Beat 01 / 25 — Wordmark1280×720 · 29.97 fps
LN-1324 · Feature tour

Sony BRAVIA 9 — Cinema is coming home

Feature tour · Premium · Light UI · 171s

Length
170.9s
Beats
25· 56 hard cuts
Pace
8.8/min
Avg beat
6.8s

A 171-second product launch film that opens with a 33-second brightness hero montage, then works through a feature tour split into labelled chapters (Picture, Sound, Eco, Smart, Design), and closes by looping back to the opening shot. Sony supplies the music and on-screen type; there is no voiceover.

Launch filmPremiumLight UIDevice mockupsData vizSplit screenProduct macroMusic-ledNo voiceoverConsumer electronicsEntertainment
Cut map — 25 beats┊ 56 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Sony · Watch the original ↗ · Measurements and analysis by Cutmap.