Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Logo on wood1280×720 · 23.98 fps
AD-0278 · Problem and solution

Squarespace — All You Need To Launch A Culinary Empire

Problem and solution · Live action · Humorous · 36s

Length
36.1s
Beats
20· 12 hard cuts
Pace
33.2/min
Avg beat
1.8s

A live-action comedy ad in which a home cook's absurd recipe ideas (a soup with a divisive ingredient, anchovies, a fridge of smoke) are each met with disapproving faces, until a simple website makes the idea real. The film runs on quick hard cuts and rich food styling, then lands on a Squarespace laptop and a closing tin-wall tag.

AdLive actionHumorousCinematicMatch cutsFast cuttingCharactersDevice mockupsMusic-ledSaaSFood and drink
Cut map — 20 beats┊ 12 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Squarespace · Watch the original ↗ · Measurements and analysis by Cutmap.