Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Café logo1280×720 · 23.98 fps
AD-0314 · Problem and solution

Squarespace — Everything to Sell Dreams

Problem and solution · Cinematic · Match cuts · 36s

Length
36.1s
Beats
17· 5 hard cuts
Pace
28.2/min
Avg beat
2.1s

A live-action ad that follows a dream through four worlds, each one a business sold on a Squarespace site and each entered by a push through the laptop. It ends on a headline whose button swaps between four sales actions, then the logo.

AdCinematicMatch cutsPush-insMorph transitionsLive actionNo voiceoverMusic-ledWhip pansSaaSE-commerce
Cut map — 17 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Squarespace · Watch the original ↗ · Measurements and analysis by Cutmap.