Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Cafe and logo1280×720 · 23.98 fps
AD-0297 · Problem and solution

Squarespace — Everything To Sell The Future

Problem and solution · Cinematic · Photoreal · 30s

Length
30.1s
Beats
17· 8 hard cuts
Pace
33.9/min
Avg beat
1.8s

A 30-second cinematic ad in which one man's website, seen on a laptop in a dark cafe, becomes a chain of live-action sci-fi worlds: hover bike, robot finishing school, ocean tour, space station. Each world is sold through a button on screen, and a closing type card lists the buttons that sell anything.

AdCinematicPhotorealMusic-ledNo voiceoverMatch cutsFast cuttingBig typePremiumSaaSE-commerce
Cut map — 17 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Squarespace · Watch the original ↗ · Measurements and analysis by Cutmap.