Analysed · 21 beats
00:00:00:001280×720 · 23.98 fps
AD-0356 · Customer story
Squarespace — Make It Real with BRRCH
Squarespace @squarespaceCustomer story · Big type · Kinetic type · 36s
Length
36.1s
Beats
21· 12 hard cuts
Pace
34.9/min
Avg beat
1.7s
A customer-story ad in which a floral artist's own words, set as huge type over surreal 3D flower footage, lead to her website being built in Squarespace and a closing line, 'A website makes it real.'
AdBig typeKinetic typeMatch cutsMorph transitionsCinematicPremiumPastelVoiceoverDesign toolsCreative studio
Cut map — 21 beats┊ 12 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Squarespace, featuring Brittany Asch of BRRCH · Watch the original ↗ · Measurements and analysis by Cutmap.
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