Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Sea and logo1280×720 · 25 fps
AD-0247 · Problem and solution

Squarespace — The Ditch (New Zealand)

Problem and solution · Cinematic · Humorous · 36s

Length
36.1s
Beats
16· 12 hard cuts
Pace
26.6/min
Avg beat
2.3s

A live-action comedy ad in which a grizzled sea captain turns a ferry across the Tasman into a wedding venue, builds the booking site on Squarespace, then pays for the oversight when the site promises 'NO REFUNDS'. It ends on a quiet night-deck wedding and a one-line brand message.

AdCinematicHumorousCharactersLive actionMusic-ledPremiumPush-insSaaSDesign tools
Cut map — 16 beats┊ 12 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Squarespace · Watch the original ↗ · Measurements and analysis by Cutmap.