Analysed · 33 beats
00:00:00:00Beat 01 / 33 — Old San Juan aerials1280×720 · 24 fps
BR-0245 · Customer story

Tesla — Powering Puerto Rico

Customer story · Documentary · Cinematic · 171s

Length
170.9s
Beats
33· 94 hard cuts
Pace
11.6/min
Avg beat
5.2s

A 2:51 documentary-style brand film in which Puerto Rican homeowners, an engineer and a pharmacy owner tell the story of the post-Maria grid failure, then why they chose solar and Powerwall, in their own words. Drone aerials, interview portraits and product close-ups are cut together under burned-in captions, and the film ends on a Tesla Energy logo on black.

Brand filmDocumentaryCinematicCaptionsNo voiceoverFast cuttingPremiumEmotionalEnergy and climateConsumer electronics
Cut map — 33 beats┊ 94 hard cuts · Click a beat to jump
00s30s60s90s120s150s
The breakdown — 11 sheetsMembers only
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Tesla (Tesla Energy) · Watch the original ↗ · Measurements and analysis by Cutmap.