Analysed · 9 beats
00:00:00:00Beat 01 / 9 — Can't hail1280×720 · 24 fps
AD-0445 · Problem and solution

Uber — 3 Minutes or the Trip Gets Pigeoned

Problem and solution · Live action · Humorous · 15s

Length
15.1s
Beats
9· 7 hard cuts
Pace
35.8/min
Avg beat
1.7s

A 15-second live-action comedy ad in which a group of stranded travellers fail to flag a ride, turn into pigeons at the thought of missing their next stop, then return to normal when an Uber arrives in three minutes. A tag gag with a late straggler runs after the logo.

AdLive actionHumorousCaptionsCharactersCinematicVoiceoverMobilityConsumer apps
Cut map — 9 beats┊ 7 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.