Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Taxi passes1280×720 · 25 fps
AD-0393 · Problem and solution

Uber — Bez wyrzutów

Problem and solution · Cinematic · Live action · 45s

Length
44.6s
Beats
20· 19 hard cuts
Pace
26.9/min
Avg beat
2.2s

A Polish live-action ad in which a couple walk home after missing a taxi for a 60th birthday party, with on-screen price lines framing the cost of a guilt trip against a 27 zł Uber ride. The couple's reunion with a taxi at the end carries the line 'next time check the price in the app'.

AdCinematicLive actionCaptionsNo voiceoverHumorousPremiumSlow and deliberateMobilityConsumer apps
Cut map — 20 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.