Analysed · 11 beats
00:00:00:001280×720 · 24 fps
A live-action short in which a father waits up at night, texting his daughter as she leaves a bar. A stat card and a shared-ride notification turn his worry into relief, and a car arrives outside the house. It ends on an Uber | madd co-brand card.
AdCinematicCaptionsPhone UISlow and deliberatePush-insMusic-ledNo voiceoverEmotionalMobilityNon-profit
Cut map — 11 beats┊ 8 hard cuts
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The breakdown — 11 sheetsMembers only
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Uber in partnership with MADD Canada (Les Mères contre l'alcool au volant) · Watch the original ↗ · Measurements and analysis by Cutmap.
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