Analysed · 11 beats
00:00:00:00Beat 01 / 11 — Wide vigil1280×720 · 24 fps
AD-0390 · Problem and solution

Uber — Bientôt à la maison (avec MADD Canada)

Problem and solution · Cinematic · Captions · 30s

Length
30.1s
Beats
11· 8 hard cuts
Pace
21.9/min
Avg beat
2.7s

A live-action short in which a father waits up at night, texting his daughter as she leaves a bar. A stat card and a shared-ride notification turn his worry into relief, and a car arrives outside the house. It ends on an Uber | madd co-brand card.

AdCinematicCaptionsPhone UISlow and deliberatePush-insMusic-ledNo voiceoverEmotionalMobilityNon-profit
Cut map — 11 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Uber in partnership with MADD Canada (Les Mères contre l'alcool au volant) · Watch the original ↗ · Measurements and analysis by Cutmap.