Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Car arrives1280×720 · 25 fps
AD-0420 · Problem and solution

Uber — Fără regrete

Problem and solution · Cinematic · Live action · 42s

Length
42.0s
Beats
20· 11 hard cuts
Pace
28.6/min
Avg beat
2.1s

A live-action night-time story ad in which a woman skips a ride, walks home in the rain, and ends up paying the price in time and discomfort. Two price captions (280 RON for regret, 26 RON for an Uber ride) deliver the argument, and a friend's line lands the call to check the price in the app.

AdCinematicLive actionNo voiceoverSlow and deliberateCaptionsMusic-ledPremiumMobilityConsumer apps
Cut map — 20 beats┊ 11 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.