Analysed · 26 beats
00:00:00:001280×720 · 23.98 fps
AD-0427 · Problem and solution
Uber — Game Day
Uber @UberProblem and solution · Cinematic · Live action · 60s
Length
60.1s
Beats
26· 38 hard cuts
Pace
25.9/min
Avg beat
2.3s
A 60-second live-action ad that follows a stranded marching band, a retired player and a fan bar crowd as they all get to a college football game. A closing line turns the story into the pitch: drivers are in your area.
AdCinematicLive actionNo voiceoverMusic-ledFast cuttingEmotionalPremiumMobility
Cut map — 26 beats┊ 38 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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