Analysed · 12 beats
00:00:00:00Beat 01 / 12 — Restaurant wide1280×720 · 25 fps
AD-0472 · Problem and solution

Uber — Keep住做你想做

Problem and solution · Cinematic · Music-led · 30s

Length
30.1s
Beats
12· 10 hard cuts
Pace
23.9/min
Avg beat
2.5s

A 30-second Hong Kong ad that stretches a three-minute Uber wait into a fantasy confession scene: a nervous man in a restaurant books a ride, then daydreams a musical, a dove-filled dance, a sword and a rainstorm. It ends on the car outside and the Uber logo.

AdCinematicMusic-ledPhone UICaptionsSlow and deliberatePremiumMobilityConsumer apps
Cut map — 12 beats┊ 10 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.