Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Weary close-up1280×720 · 23.98 fps
AD-0476 · Problem and solution

Uber — Landed (Women Preferences)

Problem and solution · Live action · Cinematic · 30s

Length
30.1s
Beats
17· 12 hard cuts
Pace
33.9/min
Avg beat
1.8s

A live-action story ad about a tired mother and toddler stranded in an airport, rescued when she picks 'Women Drivers' in the Uber app. It runs on pictures and sound alone, with a short end card for the feature name.

AdLive actionCinematicNo voiceoverMusic-ledEmotionalPhone UISlow and deliberateMobilityConsumer apps
Cut map — 17 beats┊ 12 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.