Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Yard sale1280×720 · 23.98 fps
AD-0402 · Problem and solution

Uber — Large Antiques

Problem and solution · Live action · Cinematic · 15s

Length
15.1s
Beats
8· 5 hard cuts
Pace
31.8/min
Avg beat
1.9s

A 15-second live-action comedy ad in which a man at a yard sale gazes up at a towering grandfather clock and realises he has no way to carry it home. A phone showing UberXL answers the problem, and a two-line super ends on the Uber logo.

AdLive actionCinematicHumorousNo voiceoverMinimalCaptionsMobilityConsumer apps
Cut map — 8 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.