Analysed · 13 beats
00:00:00:001280×720 · 23.98 fps
AD-0442 · Problem and solution
Uber — New To Town
Uber @UberProblem and solution · Cinematic · Dark UI · 30s
Length
30.1s
Beats
13· 2 hard cuts
Pace
25.9/min
Avg beat
2.3s
A live-action night story with no dialogue we can read: a young woman arrives alone at a bus station, picks a Women Drivers ride on her phone, and relaxes in the car. A black end card names the feature and the brand.
AdCinematicDark UIPhone UISlow and deliberateMusic-ledNo voiceoverPremiumMobilityConsumer apps
Cut map — 13 beats┊ Hard cuts 00:00:09:00, 00:00:10:21
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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