Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Corner shop1280×720 · 25 fps
AD-0394 · Problem and solution

Uber — No Regrets

Problem and solution · Live action · Cinematic · 44s

Length
43.6s
Beats
20· 19 hard cuts
Pace
27.5/min
Avg beat
2.2s

A live-action comedy ad in which a man drops a pot of flowers and his partner's silence lingers for a week. Two on-screen prices (R400 for the regret, R49 for an Uber ride) turn the mishap into the pitch: check the price on the app.

AdLive actionCinematicHumorousCharactersMusic-ledNo voiceoverCaptionsSlow and deliberateMobilityConsumer apps
Cut map — 20 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.