Analysed · 14 beats
00:00:00:001280×720 · 25 fps
AD-0406 · Problem and solution
Uber — Podcast Driving
Uber @UberProblem and solution · Cinematic · Dialogue · 52s
Length
52.4s
Beats
14· 11 hard cuts
Pace
16.0/min
Avg beat
3.8s
A Saudi-set ad that stages a calm podcast interview in a wood-panelled studio, then reveals the guests' behaviour behind the wheel: road rage in night traffic. It ends on a line telling viewers not to let driving bring out their worst, and to ride with Uber instead.
AdCinematicDialogueCaptionsPush-insSlow and deliberateHumorousPremiumMobilityConsumer apps
Cut map — 14 beats┊ 11 hard cuts
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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