Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Crowded plaza1280×720 · 30 fps
AD-0434 · Problem and solution

Uber — Taxi Sixth Sense (第六感篇)

Problem and solution · Live action · Humorous · 30s

Length
30.1s
Beats
16· 21 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 30-second comic live-action ad in which a man uses the Uber Taxi app and a made-up 'sixth sense' to see where his taxi is. A fast fly-through of the city, an overhead map and a countdown lead to the cab arriving right on cue, then a quiet in-car exchange and the Uber logo.

AdLive actionHumorousCaptionsFast cuttingCinematicPhone UIMapsWhip pansMobilityConsumer apps
Cut map — 16 beats┊ 21 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Uber · Watch the original ↗ · Measurements and analysis by Cutmap.