Analysed · 16 beats
00:00:00:001280×720 · 30 fps
A 30-second comic live-action ad in which a man uses the Uber Taxi app and a made-up 'sixth sense' to see where his taxi is. A fast fly-through of the city, an overhead map and a countdown lead to the cab arriving right on cue, then a quiet in-car exchange and the Uber logo.
AdLive actionHumorousCaptionsFast cuttingCinematicPhone UIMapsWhip pansMobilityConsumer apps
Cut map — 16 beats┊ 21 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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