Analysed · 10 beats
00:00:00:00Beat 01 / 10 — Rainy street1280×720 · 25 fps
AD-0454 · Problem and solution

Uber Taxi — 落雨無車?Skip!

Problem and solution · Cinematic · Captions · 15s

Length
15.1s
Beats
10· 7 hard cuts
Pace
39.8/min
Avg beat
1.5s

A 15-second live-action ad shot like an action scene: a man in a suit fights the wind, rain and a stranger's umbrella outside a restaurant, then books an Uber Taxi on his phone and ends up sharing the cab. A subtitle-style song lyric runs underneath, and the tagline 'Skip!' lands over the arriving taxi.

AdCinematicCaptionsFast cuttingMusic-ledDark UIHumorousLive actionMobilityConsumer apps
Cut map — 10 beats┊ 7 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber Taxi · Watch the original ↗ · Measurements and analysis by Cutmap.