Analysed · 10 beats
00:00:00:001280×720 · 25 fps
A 15-second live-action ad shot like an action scene: a man in a suit fights the wind, rain and a stranger's umbrella outside a restaurant, then books an Uber Taxi on his phone and ends up sharing the cab. A subtitle-style song lyric runs underneath, and the tagline 'Skip!' lands over the arriving taxi.
AdCinematicCaptionsFast cuttingMusic-ledDark UIHumorousLive actionMobilityConsumer apps
Cut map — 10 beats┊ 7 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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