Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Crowd waiting1280×720 · 25 fps
AD-0400 · Problem and solution

Uber Taxi — Skip the Kung Fu

Problem and solution · Cinematic · Fast cutting · 60s

Length
60.0s
Beats
17· 41 hard cuts
Pace
17.0/min
Avg beat
3.5s

A 60-second live-action Hong Kong ad that stages hailing a street taxi as a full kung fu fight, then resolves it with one tap in the Uber app. Subtitled rhyming lines narrate the brawl; the payoff is a calm Uber Taxi pickup and the line '大費功夫? Skip!'.

AdCinematicFast cuttingLive actionCaptionsHumorousMusic-ledNo voiceoverPhone UIMobilityConsumer apps
Cut map — 17 beats┊ 41 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.