Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Bedtime wide1280×720 · 25 fps
AD-0475 · Problem and solution

Uber — The School (المدرسة)

Problem and solution · Live action · Cinematic · 46s

Length
46.3s
Beats
14· 17 hard cuts
Pace
18.1/min
Avg beat
3.3s

A live-action comedy ad in Saudi Arabia. A father tells his son a bedtime story about how his school-run driving turns him into a shouting, reckless driver, then the film shows it playing out in traffic. It ends on a single Arabic line: don't let driving bring out the worst in you.

AdLive actionCinematicHumorousCharactersDialogueVoiceoverPremiumMobility
Cut map — 14 beats┊ 17 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.