Analysed · 7 beats
00:00:00:00Beat 01 / 7 — Struggling face1280×720 · 23.98 fps
AD-0404 · Problem and solution

Uber — Tired Dogs

Problem and solution · Cinematic · Live action · 15s

Length
15.1s
Beats
7· 5 hard cuts
Pace
27.8/min
Avg beat
2.2s

A 15-second live-action ad in which a jogger carries her exhausted dog along a park path, orders a pet-friendly Uber from her phone, and the film ends on a two-line statement: tired dogs in your area, drivers in your area.

AdCinematicLive actionHumorousNo voiceoverMinimalPhone UISlow and deliberateMobilityConsumer apps
Cut map — 7 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.