Analysed · 14 beats
00:00:00:001280×720 · 25 fps
A live-action Hong Kong ad that stages a martial-arts street brawl over a taxi, then pays it off with a woman who simply books an Uber Taxi on her phone. The fight is played as kung-fu cinema, and the punchline is the one-line 'Skip!'.
AdCinematicLive actionFast cuttingCaptionsHumorousPhone UIPremiumMusic-ledMobilityConsumer apps
Cut map — 14 beats┊ 20 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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