Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Wordmark on street1280×720 · 25 fps
BR-0315 · Problem and solution

Uber — Yeni başlangıçlar (Taxi in Türkiye)

Problem and solution · Cinematic · Emotional · 46s

Length
45.9s
Beats
20· 20 hard cuts
Pace
26.1/min
Avg beat
2.3s

A live-action brand film that cross-cuts a woman failing to hail a taxi at night with a woman in labour in a hospital. The two lines meet when the first woman books an Uber taxi, and it ends on a reunion between mother and daughter.

Brand filmCinematicEmotionalNo voiceoverCaptionsMusic-ledFast cuttingPremiumMobilityConsumer apps
Cut map — 20 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.