Analysed · 21 beats
00:00:00:00Beat 01 / 21 — School bell1280×720 · 25 fps
AD-0429 · Problem and solution

Volvo — Meet the new XC90

Problem and solution · Cinematic · Live action · 60s

Length
60.0s
Beats
21· 61 hard cuts
Pace
21.0/min
Avg beat
2.9s

A 60-second live-action ad built on a three-part 'You thought... but ended up...' caption pattern. It runs three small stories (school pickup, furniture shop, mountain trip) to show how much the XC90 carries, and ends on a beach and the Volvo wordmark.

AdCinematicLive actionNo voiceoverMusic-ledCaptionsPremiumFast cuttingEmotionalAutomotiveMobility
Cut map — 21 beats┊ 61 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.

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