Analysed · 18 beats
00:00:00:001280×720 · 25 fps
A 30-second kinetic-type product ad with no voiceover. A single line of white type runs through the whole film and rides each shot, comparing the car to a smartphone and moving from software to hardware, voice assistant, 360° camera, sound system and electric range before the name and logo.
AdKinetic typeBig typeCinematicMatch cutsProduct macroNo voiceoverMusic-ledPush-insAutomotiveConsumer electronics
Cut map — 18 beats┊ 15 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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