Analysed · 18 beats
00:00:00:00Beat 01 / 18 — Car in the dark1280×720 · 25 fps
AD-0425 · Feature tour

Volvo XC60 Recharge — Like your smartphone. But bigger.

Feature tour · Kinetic type · Big type · 30s

Length
30.1s
Beats
18· 15 hard cuts
Pace
35.9/min
Avg beat
1.7s

A 30-second kinetic-type product ad with no voiceover. A single line of white type runs through the whole film and rides each shot, comparing the car to a smartphone and moving from software to hardware, voice assistant, 360° camera, sound system and electric range before the name and logo.

AdKinetic typeBig typeCinematicMatch cutsProduct macroNo voiceoverMusic-ledPush-insAutomotiveConsumer electronics
Cut map — 18 beats┊ 15 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.