Analysed · 18 beats
00:00:00:001280×720 · 25 fps
AD-0443 · Problem and solution
Volvo — XC60: The Parents
Volvo Cars @VolvoCarsProblem and solution · Cinematic · Fast cutting · 68s
Length
68.1s
Beats
18· 48 hard cuts
Pace
15.9/min
Avg beat
3.8s
A cinematic live-action ad that cuts through the chaos of early parenthood, from an ultrasound scan to night-time panics and a tired mother's late drive, then shows the XC60's Lane Keeping Aid catching her at the wheel. The only copy arrives after the drive.
AdCinematicFast cuttingPremiumMusic-ledNo voiceoverDialogueLive actionCaptionsAutomotiveMobility
Cut map — 18 beats┊ 48 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore problem and solution →
AD-0058Apple — Health with iPhone + Apple Watch
Apple35s · 22 beats
AD-0004Post-it — Great Ideas Start Small
Post-it69s · 28 beats
EX-0006Hidden pockets of money — paper-collage explainer for small business finance
Kamil51s · 26 beats
LN-0180Marble — Autonomous back of house
Marble82s · 19 beats
LN-0206Agentcard — Agent at the burger counter
Agentcard61s · 14 beats
LN-0202Index — Coming out of stealth
Index37s · 16 beats