Analysed · 20 beats
00:00:00:00Beat 01 / 20 — 80% counter320×568 · 30 fps
LN-0497 · Problem and solution

WHOOP — Advanced Labs launch

Problem and solution · Dark UI · Glass UI · 30s

Length
30.1s
Beats
20· 7 hard cuts
Pace
39.9/min
Avg beat
1.5s

A 30-second vertical launch film that opens on a counting '80%' over a fast run of microscope shots, turns a search-bar problem into a dark glass-UI tour of lab biomarkers, and ends on the Advanced Labs ring and a waitlist line. Captions carry the whole script.

Launch filmDark UIGlass UICaptionsPush-insMorph transitionsFast cuttingPhone UIMusic-ledHealthConsumer electronics
Cut map — 20 beats┊ 7 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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WHOOP · Watch the original ↗ · Measurements and analysis by Cutmap.