Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Most innovative320×568 · 23.98 fps
LN-0429 · Feature tour

WHOOP — Introducing WHOOP 5.0 and WHOOP MG

Feature tour · Dark UI · Premium · 30s

Length
30.1s
Beats
24· 7 hard cuts
Pace
47.9/min
Avg beat
1.3s

A vertical launch film that moves from macro product renders of two new bands to a feature run-through in dark app UI, then closes on 'A new era starts now' and a logo that shrinks to a monogram.

Launch filmDark UIPremiumProduct macroPush-insMorph transitionsMusic-ledNo voiceoverBig typeConsumer electronicsHealth
Cut map — 24 beats┊ 7 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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WHOOP · Watch the original ↗ · Measurements and analysis by Cutmap.