WinRAR — Trial is 40 Days spec ad

Name: WinRAR — Trial is 40 Days spec ad
Uploaded: 2026-10-08T23:36:35.023+00:00
Duration: 30 s
Channel: Burak Tuyan
Description: A live-action spec ad that runs a parent's caption narration over a childhood montage, then jumps 28 years to the WinRAR trial-expired pop-up and a card on the desk. It ends on the logo and the line 'TRIAL IS 40 DAYS. NOT UNTIL YOU'RE 40.'

Burak Tuyan @buraktuyan

Problem and solution · Live action · Cinematic · 30s

Length

30.0s

Beats

17· 14 hard cuts

Pace

34.0/min

Avg beat

1.8s

A live-action spec ad that runs a parent's caption narration over a childhood montage, then jumps 28 years to the WinRAR trial-expired pop-up and a card on the desk. It ends on the logo and the line 'TRIAL IS 40 DAYS. NOT UNTIL YOU'RE 40.'

AdLive actionCinematicCaptionsNo voiceoverEmotionalHumorousSlow and deliberateProductivityConsumer apps

Cut map — 17 beats┊ 14 hard cuts · Click a beat to jump

00s05s10s15s20s25s30s

The breakdown — 11 sheetsMembers only

Loading the breakdown

Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Spec ad by Burak Tuyan (not commissioned by WinRAR); brief shared by Rourke Heath for the GenHQ community · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore problem and solution →