Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Face and wordmark1280×720 · 23.98 fps
AD-0292 · Problem and solution

Wix — Harmony Big Game extended

Problem and solution · Cinematic · Music-led · 57s

Length
56.8s
Beats
30· 30 hard cuts
Pace
31.7/min
Avg beat
1.9s

A live-action extended commercial in which three makers (a furniture maker, an eyewear shop owner and a classroom of kids) type a plain sentence into a prompt box and watch a site appear, then refine it by hand. It ends on the Wix Harmony lockup.

AdCinematicMusic-ledNo voiceoverGlass UIDevice mockupsMatch cutsPremiumCaptionsSaaSDesign tools
Cut map — 30 beats┊ 30 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Wix · Watch the original ↗ · Measurements and analysis by Cutmap.