Analysed · 22 beats
00:00:00:001280×720 · 25 fps
A live-action desert launch film that opens on dust and a buggy, then walks through the scooter's features one captioned shot at a time: design, motor, acceleration, tyres, suspension, ergonomics, range. It ends on the product hero and the Mi logo.
Launch filmCinematicCaptionsProduct macroMusic-ledNo voiceoverPremiumLive actionSlow and deliberateMobilityConsumer electronics
Cut map — 22 beats┊ 22 hard cuts
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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