Analysed · 17 beats
00:00:00:001280×720 · 30 fps
AD-0353 · Problem and solution
Xiaomi — Offline Communication
Xiaomi @xiaomiProblem and solution · Live action · Cinematic · 30s
Length
30.1s
Beats
17· 14 hard cuts
Pace
33.9/min
Avg beat
1.8s
A live-action product film in which hikers, a fisherman and a climber hold phones up to find signal, then a demo shows Xiaomi Offline Communication connecting a call with no network. It ends on the 15T Series lockup and the Mi logo.
AdLive actionCinematicPhone UIDevice mockupsPremiumFast cuttingMusic-ledNo voiceoverConsumer electronicsTelecoms
Cut map — 17 beats┊ 14 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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