Analysed · 12 beats
00:00:00:00Beat 01 / 12 — City dive1280×720 · 25 fps
AD-0261 · Feature tour

Xiaomi — Smart on the go

Feature tour · Cinematic · Premium · 30s

Length
30.4s
Beats
12· 5 hard cuts
Pace
23.7/min
Avg beat
2.5s

A 30-second lifestyle ad that follows a city day through five Xiaomi products, each handed off to the next by a camera move or a foreground wipe, and ends on the tagline over the street and a white logo card.

AdCinematicPremiumMatch cutsMusic-ledNo voiceoverPush-insCaptionsConsumer electronicsHardware
Cut map — 12 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Xiaomi · Watch the original ↗ · Measurements and analysis by Cutmap.