Archive / brand

Arc'teryx films

4 films broken down: average length 86s, 19.2 beats a minute, the hook lands in 8.3s on average. Common styles: cinematic, no voiceover, music-led, match cuts. Most often made as brand manifesto, feature tour and montage.

Make your own Arc'teryx film

Pro gives you the full breakdown and a build brief for every film here.