Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Snow and ridge1280×720 · 23.98 fps
BR-0219 · Brand manifesto

Arc'teryx — What is ReBIRD™

Brand manifesto · Cinematic · Live action · 144s

Length
143.6s
Beats
26· 70 hard cuts
Pace
10.9/min
Avg beat
5.5s

A 2:24 live-action brand film that follows one red shell jacket from powder runs to wash, repair, trade-in and resale, with each service introduced by a lower-third title card, then closes on the ReBIRD logo.

Brand filmCinematicLive actionMusic-ledNo voiceoverPremiumMatch cutsPush-insProduct macroFashion and beautyRetail
Cut map — 26 beats┊ 70 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Arc'teryx · Watch the original ↗ · Measurements and analysis by Cutmap.

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