Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Subway blur1280×720 · 24 fps
BR-0252 · Brand manifesto

Arc'teryx — Welcome to No Wasted Days

Brand manifesto · Cinematic · Live action · 60s

Make one like this
Length
60.1s
Beats
24· 33 hard cuts
Pace
24.0/min
Avg beat
2.5s

A wordless live-action brand film that cuts from a cramped city commute to climbers and snowboarders finding their own routes to the outdoors. It ends on laughter and the 'NO WASTED DAYS' lockup.

Brand filmCinematicLive actionNo voiceoverMusic-ledFast cuttingEmotionalDocumentaryMinimalFashion and beautyRetail
Cut map — 24 beats┊ 33 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Arc'teryx · Watch the original ↗ · Measurements and analysis by Cutmap.

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